You know we love and need our Dad Fuel at Dads Stuff HQ.
You know we love and need our luxury cars at Dads Stuff HQ
You know we consider it Christmas when we get the two together!
Well Christmas it is because L’OR Espresso has proudly introduced its new L’OR Passione Rossa coffee collection. This new line of premium Italian-style roast coffee blends was born from the prestigious partnership between L’OR Espresso and Ferrari Hypercar. This collaboration between two iconic brands combines the passion for exquisite coffee with the revolutionary spirit of Italian advanced technology and craftsmanship, creating a sensory journey that resonates with fans of both coffee and motorsport.
Launching in 30 global markets, including Australia, the L’OR Passione Rossa collection will be available in stores starting from June, allowing consumers to experience the power and elegance of L’OR Espresso and Ferrari from the comfort of their own homes. Featured in this collection are:
- Maranello Espresso (Capsules): A balanced, rich blend with intricate notes of red berries and dark chocolate, offering a true expression of elegance.
- Imola Ristretto (Capsules): A dark and powerful ristretto showcasing complex flavours with a creamy texture and hints of dried summer fruit.
Fiona Hughes, JDE Australia GM comments: “We are excited to introduce our new L’OR Passione Rossa collection. This collection is designed to awaken your senses and allow you to experience the power and intensity of L’OR X Ferrari. The connection between the two iconic brands is evident: a shared passion and commitment to pursuing excellence, uncompromising in the combination of advanced technology and human craftsmanship.”
The partnership between L’OR Espresso and Ferrari extends beyond the product range. L’OR Espresso branding will be prominently displayed throughout Ferrari’s World Endurance Championship (WEC) racing environment, including on the Ferrari 499P Hypercar and driver uniforms. L’OR Espresso will also be served in Ferrari Hypercar team hospitality areas, providing a refined coffee experience to racing team personnel, partners, and VIP guests at WEC events globally.
In addition, L’OR Espresso is proud to partner with the Ferrari Challenge Trofeo Pirelli, the renowned single-marque championship that brings together passionate drivers and dream cars on prestigious tracks around the world.